Welcome to the premier issue of Creative Juice, the Newsletter of Resource Media. Creative Juice was developed to help stir up the creative juices in marketing professionals and give a healthy dose of ideas to their marketing strategies.
     When we started Resource Media we began cold calling businesses to let them know we existed and the services we provided. “We do logos, brochures, catalogs, web sites, etc.” They would say, “That’s nice, take care now, bye bye.”
     Hmmm, what to do?...we thought as we scratched our chins. We know there is a need for what we do. The clients we work with get great results. We’ve recreated entire images for companies, transformed their ad campaigns and helped them tap into the latest technologies. But you can’t convey that over a telephone call. If we could only inspire them, help them to get their creative juices flowing... that’s it! Give them periodic doses of Creative Juice.
     And so Creative Juice, the Newsletter, was created. Each issue of Creative Juice is filled with tips, advice and ideas to assist marketing professionals. It features articles in the following categories: Corporate Identity, Sales Collateral, Advertising, Printing and Internet & Technology. Whether its how to effectively layout a brochure, begin an e-commerce site or make really neat pens for a trade show, we hope you will get something out of each and every issue.

Articles
We Pick Only the Freshest Brains for Our Juice
How to Build A Strong Company Image
Amaze Or A Maze? Creating An Effective Web Site
8 Steps to Getting Your Web Site Up & Running
"Could You Send Me Something?" The Favorite Response to a Cold Call
I Want My P.O.D - The Benefits of Digital Print On Demand