New Media Vs. Traditional MediaWhat do we mean by build your network? Let’s start by looking at it from the point of traditional media. With traditional media, like the newspaper, for example, the goal is to build up subscriptions based on interest in the content of the newspaper.
With new media, by visiting your website, joining your email list, or becoming a fan of your facebook page, people specifically choose to receive your information. Your messages are welcomed. And, once you build up your visitors, email list and fans, the cost to maintain your own network is virtually free. You can then use the dividend to invest in content creation. Content that stays on your website and doesn’t expire. |