1 Structure1) STRUCTURE: Web Site | Email Newlsetter | Social Media2) CONTENT 3) MEMBERS The Stucture is the foundation of your network. It's a blend of technology, programming, navigation, information mapping, and more. It is the shell that you develop before you add any content or images. In traditional media terms, it's not the front page story. It is the printing press. The structure consists of your Web site, your Email Newsletter, and your Social Media accounts. For most new clients, Resource Media will build these elements in concert, creating one consistent look and feel. Each part of the structure, Web Site, Email Newsletter, and Social Media has a unique advantage in addition to complimenting the other parts. Web Site Used for: Detail and Features Sign up for the newsletter and become a Facebook Fan Email Newsletter Used for: The latest news, staying top of mind, moderate detail Links back to the Web site and become a Facebook Fan Social Media Used for Instant communication Links back to the web, can include a call to join the newsletter Next: Web Site > |