1 Structure

1) STRUCTURE: Web Site | Email Newlsetter | Social Media
2) CONTENT
3) MEMBERS

     The Stucture is the foundation of your network. It's a blend of technology, programming, navigation, information mapping, and more. It is the shell that you develop before you add any content or images. In traditional media terms, it's not the front page story. It is the printing press. The structure consists of your Web site, your Email Newsletter, and your Social Media accounts. For most new clients, Resource Media will build these elements in concert, creating one consistent look and feel.  
      Each part of the structure, Web Site, Email Newsletter, and Social Media has a unique advantage in addition to complimenting the other parts.

Web Site
Used for: Detail and Features
Sign up for the newsletter and become a Facebook Fan

Email Newsletter
Used for: The latest news, staying top of mind, moderate detail
Links back to the Web site and become a Facebook Fan

Social Media
Used for  Instant communication
Links back to the web, can include a call to join the newsletter

Next: Web Site >