Web Site

1) STRUCTURE: Web Site | Email Newlsetter | Social Media
2) CONTENT
3) MEMBERS

The first step is to develop your web site. This is your home base. This is where you can to go into detail about your business and create on-going communication with your customers.  Here you can add a variety of features such as your latest news, an event calendar, photo sgalleries, advice and tips, specials, a shopping cart, and so on. We do this by developing a Dynamic Content Management Site. 

To understand the benefits of a Content Management Site, you need to understand how it compares with a static site.

Typically, when most businesses set out to develop their web site, they developed a static site.  A static site is basically an online brochure meaning that after the site is created, it changes very little. The site is used to make an initial impression. A customer comes to the site once and then there is little need to return.

Although any web presence can be good, today's savvy consumer has come to expect more.  If you visited a store on several occasions spread over a reasonable period of time and saw the same exact inventory on each visit, how many times would you return before you just stopped going there? 

Static Vs. Dynamic
     The web sites of yore were built in single pages and required a knowledge of web programming to make updates. Both structure and content are managed by the web programmer.
     A dynamic web site is based on a database. After the site structure is created, content can be updated by people with only a basic knowledge of computers. Structure is separated from content, so that structure is handled by the web programmer and content is managed by the person most knowledgable about the content. Dynamic websites are often referred to as built using a  Content Management System.

Joomla
   Resource Media builds our sites using an open source content management system called Joomla.  It is one of the most popular platforms for web development world wide. In addition to a base joomla web site,  there are a myriad of extensions available from galleries and calendars to e-commerce solutions.  These are created by third-party developers for Joomla and they enable web developers to create custom solutions for any business.  
 
Training & Support
     After your site is created, we offer optional training so that you can make updates to your site. Our goal is not just to deliver a finished web site, but to make sure that you're able to use and sustain your site to connect with your customer base.  If you choose to let us handle the updates, that's possible, too. 

Click here to view current clients

Next | Email Newsletter >