Creating Great Content - Do What Comes Naturally
Anyone that has started a business, by default, is an expert in his or her chosen profession. In addition, most business owners are in a specific business because they have a passion for it. We often find, that when asked, a business owner has to think about what content they would include in an a blog, email newsletter or facebook posts. What’s nice about capturing and sharing the information is that instead of limiting that conversation to one or a few customers, you can share that expertise with your whole customer base. And they can share it with their online network. It’s a very simple common sense approach. We just try to amplify what’s done at the business location, but online. |