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I bet you'd make a lot of money. Each time a Bob wrote his name, you'd get a check in the mail. Even when a Bob signed his checks, you'd make money. But if you think about it, bob is a brand identity. When you think of a Bob, what do you think of? Most likely, you imagine an average Joe. An everyday man. But then if you think of a specific Bob you know, the name Bob takes on a different meaning. Ever notice that? You can use the same name while addressing different people, but the name takes on a different meaning when you think of the specific person. |
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 When attempting to develop or maintain a strong company image, there are four key components. Your image or lack there of sculpts how the general public |
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Written by Jim O'Connell
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In the Beginning
In the beginning (the late 90s), there was a need to have a Web site. People would ask, "Do you have a Web site?" If you didn't, others would gasp! "How can you not have a Web site? It's the future!" This would usually be stated by someone who recently completed their Web site. Then they would smugly turn up their nose, turn, and walk away. So everyone went out and got themselves a Web site. The main focus was to make sure you had a .com not a .net or .bz (Brazil). As if having a .com alone would somehow cause cash deposits to happen in your bank account while you slept. |
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